Hot Dame Clothing was created by Jenny Rota and Chelsea Dewald, sisters, raised in Beaumont Alberta. Hot Dame Clothing is a brand for women, by women, in Canada, to fill a need of quality, comfortable fashion.
Jenny, the older of the two, pursued a post-secondary education in business management, following in the footsteps of her entrepreneurial father. Jenny worked in retail and restaurant management for nearly a decade. Ready to start on her own journey and spread her creative wings she decided to start a new venture with her sister.
Chelsea, younger by three years, is a fashion designer at heart. Substituting post-secondary education for real world experience, she rose through the ranks of retail management positions in various well-known outlets. Fast forward her story a few years; loving nuptials and two beautiful daughters and new priorities. After taking some time away to raise a family, her decision to take her skills, and creative flair and team up with her sister seemed a natural fit.
The sisters, both wives and mothers wanted to show off their creative passion and had access to Chelsea's husband's print shop in Edmonton. After testing an idea for a comfortable high waisted legging with no elastic in the waistband, they came upon a new opportunity, and seized it, which became the business we know today as Hot Dame Clothing.
Hot Dame Clothing is built on the staple of dye-sublimation leggings, with all designs being created in Canada, many incorporating well-known local artists. The concept not only supports their endeavour, but also the local art scene, with all prints paying back royalties to the creators. It has expanded into a full line of high quality polyester and bamboo products - crop tops, kimonos, skirts, dresses that provide a clothing option that is breathable, moisture wicking and anti-bacterial.